Spectrum “Made For Me”

For Spectrum’s multicultural “Made For Me” campaign, I led photography and helped developing a cohesive visual language across TV, digital, and social. I worked closely with production teams to ensure the campaign authentically resonated with Latino, Black, and Asian American audiences. I contributed to concept development, art direction, and styling—collaborating closely with writers and producers to craft visuals and messaging that celebrated the personal ways Spectrum fits into diverse lives. Our team’s approach balanced cultural specificity with a unified brand feel, resulting in a campaign that was both authentic and impactful.