Spectrum “Made For Me”
Client: Spectrum (Charter Communications) · 2025
Role: Art Director ·
Deliverables: TV Spots, Print, Digital, Social ·
Every household has a different story. This campaign was built to honor that.
"Made for Me" was a national campaign for Spectrum, created to speak authentically to General, Latino, and African American audiences. Not three separate campaigns. One cohesive body of work that felt real to each community.
I led the photography shoot and art directed across every channel. On set I directed styling, props, and set design. In pre-production I built AI-assisted storyboards to lock the visual direction before we rolled. I worked closely with writers, producers, and talent the whole way through.
The goal was simple: make every frame feel like a real moment, not a commercial.
CAMPAIGN SPOTS
Three markets. One visual language.
African American Market — General Market — Hispanic Market
STILLS FOR PRINT
SOCIAL MEDIA BANNERS
The campaign extended into paid social with a suite of platform-ready banners. Same visual system as the TV and print work. Everything connected.
SOCIAL MEDIA BANNERS