Spectrum
“Made For Me”
For Spectrum’s national campaign, I led the print shoot and directed photography, building a cohesive visual language across TV, digital, social, and print. Working closely with writers, producers, and production teams, I art directed styling, props, and AI storyboards to create visuals that felt personal and real.
The campaign was crafted to resonate authentically with General, Latino, and African American audiences, celebrating how Spectrum fits into everyday lives.
The result: a body of work that was both culturally grounded and visually impactful.
STILLS FOR PRINT
SOCIAL MEDIA BANNERS