WabaGrill

A fresh take on fast casual.

Client: WabaGrill  ·  2020
Role: Art Direction  ·  Food Styling Direction  ·  Campaign Design
Deliverables: In-Store Graphics, Social Assets, Website, Campaign Photography

Healthy fast food is a hard sell. The creative had to make it a craving.

WabaGrill needed a campaign that worked for health-conscious loyalists and a younger, digitally native audience at the same time. That's a harder brief than it sounds. Clean can feel cold. Healthy can feel boring. Neither was an option.

I led art direction from concept to execution. Clean compositions, bold food styling, high-impact colour. The goal was to make the food look as good as it actually tastes and to make the brand feel at home on everything from in-store menus to social media takeovers.

Crave-worthy. That was the brief. That was the outcome.

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