VIC Cosmetics

Packaging Revamp

Client: VIC Cosmetics  ·  2024
Role: Art Direction  ·  Packaging Design  ·  Brand Identity
Deliverables: Full Packaging System — Shadow Palettes, Mascaras, Product Line

Precision, confidence, modern luxury. The packaging had to say all three before anyone opened the box.

VIC Cosmetics came in with a clear vision: a brand that felt editorial and timeless. What they needed was packaging that could carry that weight on shelf. The redesign had to elevate the visual presence while staying true to the brand's core values.

I built a refined monochromatic palette, paired with bold typography and metallic accents. The result was a strong, recognizable identity across every product in the line: shadow palettes, mascaras, the full range. Sophisticated without being cold. Confident without being loud.

The kind of packaging that makes someone pick it up.