Lyf App

Feb 3

Social & Motion Campaign

Client: Lyf App · 2024
Role: Art Direction · Social Design · Motion Design
Deliverables: Email Banners, Launch Hero, Beta Campaign, Social Ads, Animated GIFs

A launch campaign built to move. Static assets weren't enough. Everything had to breathe.

Lyf needed visuals that could carry a brand launch across every digital surface at once. Email, social, in-app, all of it had to feel cohesive and alive. The brief was brand awareness. The real challenge was building a visual language fast enough to keep up with a startup moving at startup speed.

I translated the brand's core identity into high-impact banners, animated content, and social posts that felt platform-native. Every asset was built to stop the scroll, not just match the brand guide. Motion was built in from the start, not added at the end.

Launch, beta, updates, new features. The system kept working as the product kept growing.