Ben-Café

Mar 6

Café Reimagined

Client: Ben-Café · 2020
Role: Art Direction · Brand Identity · Environmental Design
Deliverables: Visual Identity, Environmental Signage, Menus, Packaging
A neighborhood café with a story worth telling.
Ben-Café had the warmth. It had the regulars, the ritual, the smell of good coffee. What it needed was a visual identity that matched. The brand refresh had to honor the community roots while elevating the experience for a design-conscious audience.
I built a visual strategy around organic textures and clean typography — materials and marks that felt hand-made and considered. The identity had to work across everything: menus, signage, packaging, interiors. Every touchpoint needed to feel like part of the same story.
Simple brief. The place felt like a neighborhood. The brand should too.