MIZU
Health-Tech Platform
Client: MIZU Research & Development · 2023
Role:Brand Identity · Investor Pitch · Packaging · UI/UX Direction
Deliverables:Brand System, Investor Deck, Packaging Prototypes, App UXThe technology was real. The science was sound. The brand needed to make people believe it.
MIZU is a health-tech platform that delivers active molecules through cold vaporization. No heat. No toxins. No inconsistent dosing. It's a genuine scientific breakthrough in an industry built on combustion and it needed a brand that could communicate that to investors in the first five seconds.
I built the complete brand system from the ground up. Identity, investor pitch deck, packaging direction, UI design structure. The visual language was rooted in water, purity, and molecular precision. Fluid forms, soft gradients, scientific imagery. Everything positioned MIZU firmly in health technology, not traditional vaping.
BRAND SYSTEM
Identity, type, colour, and logo. Built as a system, not a collection of assets.
Brand Direction
The identity was built around themes of:
water
purity
molecular precision
controlled delivery
APPLICATIONS & PACKAGING
The brand doesn't live in a style guide. It lives everywhere the product does.
PROTOTYPING
USER EXPERIENCE APP
Every screen. Every state. Mapped before a single pixel was designed.
ONBOARDING PROTOTYPE PROCESS
